Business Writing, The Write Journey

What Is Your Book Really Trying to Sell?

Recently I was approached by an author who wanted to write a book about his learnings. He wanted it to be both personal and professional. He would use parables and his own experience to further annotate the learning. Sounds good I thought. Frankly, it is a idea that has cemented many a career of coaches… Continue reading What Is Your Book Really Trying to Sell?

Email Follow Up Campaigns
Business Writing, Copywriting, The Write Journey

3 Steps to Creating Killer Email Follow-Up Campaigns

Planning to write email follow up campaigns to sell a product or service? The first thing is obvious: Each mail has to say something different. It definitely can’t be a variation of ‘buy now’. But what? The moon and the stars, gyan, share-an-article, industry update, stand-up comedy? All of these things can be done… Right… Continue reading 3 Steps to Creating Killer Email Follow-Up Campaigns

Creating Email Campaigns
Business Writing, Copywriting, The Write Journey

Creating Irresistible Email Campaigns

The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns