Thought Leadership is not plain vanilla blogging. It's definitely much more than that... In these noisy times, Thought Leadership is branded by many as a buzzword and they might not be wrong there... but the value you bring to it defines 'thought leadership' for you. Gary Vee is a thought leader so are Seth Godin,… Continue reading Why ‘Thought Leadership’?
Planning to write email follow up campaigns to sell a product or service? The first thing is obvious: Each mail has to say something different. It definitely can’t be a variation of ‘buy now’. But what? The moon and the stars, gyan, share-an-article, industry update, stand-up comedy? All of these things can be done… Right… Continue reading 3 Steps to Creating Killer Email Follow-Up Campaigns
How to create copywriting messages that stick in minds
The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns