Every copywriter's dream: a message so sticky that it resonates in the customers mind for years. Think "I'm Lovin It" or closer home, there's the golden oldie- "ECE Bulb Laana", or now "Mentos: Dimag ki Batti Jala De" Ever wondered what made only these ads stick like burr to your mind? What made them play… Continue reading How to Create Sticky Messages?
The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns
“Why do you waste time on stories?” I am asked. Now before this turns into a book lovers Vs others spat, let me just jump to the practicality of stories. Because if there is something I have learnt about people over the years- it is that they might talk about the ideal way to live… Continue reading Why Stories?
Why are you a victim? Who stopped you from being a super hero?
Holding on to time to read a few more lines
Why is writing so much more difficult than reading? Why do that brilliant storyline and that sparking dialogue that resounds in my mind never translate as such on paper? At least not with ease… All writers go through these stressful hair-clutching moments…yet despite all these frustrations and anxieties related to writing anything between 600000 and… Continue reading Wanted: A Courageous Writer