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The Greatest Obstacle in Creating Your Authoritative Business Book

Business leaders and entrepreneurs usually dream of writing their business books. As far as dreams go, that's a very achievable dream, yet many don't manage to turn it into reality because they treat it like a business process. Don't get me wrong… writing a book is a process alright, but it's not just bricks and… Continue reading The Greatest Obstacle in Creating Your Authoritative Business Book

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Micromanaging the Death of a Startup

I have been writing from a co-working space for some time now. Peopled by the usual suspects- freelancers, start-ups, small companies dreaming big- it’s an interesting place to work in with stories that could fill a notebook. Here’s one that I witnessed…and it’s a sobering tale of micro-managing and insecurity gone all wrong. On my… Continue reading Micromanaging the Death of a Startup

Email Follow Up Campaigns
Business Writing, Copywriting, The Write Journey

3 Steps to Creating Killer Email Follow-Up Campaigns

Planning to write email follow up campaigns to sell a product or service? The first thing is obvious: Each mail has to say something different. It definitely can’t be a variation of ‘buy now’. But what? The moon and the stars, gyan, share-an-article, industry update, stand-up comedy? All of these things can be done… Right… Continue reading 3 Steps to Creating Killer Email Follow-Up Campaigns

Creating Email Campaigns
Business Writing, Copywriting, The Write Journey

Creating Irresistible Email Campaigns

The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns