I have been writing from a co-working space for some time now. Peopled by the usual suspects- freelancers, start-ups, small companies dreaming big- it’s an interesting place to work in with stories that could fill a notebook. Here’s one that I witnessed…and it’s a sobering tale of micro-managing and insecurity gone all wrong. On my… Continue reading Micromanaging the Death of a Startup
Planning to write email follow up campaigns to sell a product or service? The first thing is obvious: Each mail has to say something different. It definitely can’t be a variation of ‘buy now’. But what? The moon and the stars, gyan, share-an-article, industry update, stand-up comedy? All of these things can be done… Right… Continue reading 3 Steps to Creating Killer Email Follow-Up Campaigns
How to create copywriting messages that stick in minds
The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns
“Why do you waste time on stories?” I am asked. Now before this turns into a book lovers Vs others spat, let me just jump to the practicality of stories. Because if there is something I have learnt about people over the years- it is that they might talk about the ideal way to live… Continue reading Why Stories?
Why are you a victim? Who stopped you from being a super hero?
Holding on to time to read a few more lines