The 1-2-3 of email campaigns reads like this: Write an interesting, eye-catching headline Continue with a mail that interests and sells the idea of the product Take the customer to a landing page or home page to close the deal Whatever you do- get those emails to generate business or help you create a list… Continue reading Creating Irresistible Email Campaigns
“Why do you waste time on stories?” I am asked. Now before this turns into a book lovers Vs others spat, let me just jump to the practicality of stories. Because if there is something I have learnt about people over the years- it is that they might talk about the ideal way to live… Continue reading Why Stories?
Why are you a victim? Who stopped you from being a super hero?
Holding on to time to read a few more lines
Why is writing so much more difficult than reading? Why do that brilliant storyline and that sparking dialogue that resounds in my mind never translate as such on paper? At least not with ease… All writers go through these stressful hair-clutching moments…yet despite all these frustrations and anxieties related to writing anything between 600000 and… Continue reading Wanted: A Courageous Writer
It's really Simple Just write down what do you want to do. That's the only way you'll do them. A few years ago this list would have thrown me off the track. Not because I didn’t know what to do…but because there were too many things that I wanted to do. Sample list 3 years ago:… Continue reading Simple. Just Answer This