Business Writing, The Write Journey

What Is Your Book Really Trying to Sell?

Recently I was approached by an author who wanted to write a book about his learnings. He wanted it to be both personal and professional. He would use parables and his own experience to further annotate the learning. Sounds good I thought. Frankly, it is a idea that has cemented many a career of coaches… Continue reading What Is Your Book Really Trying to Sell?

Uncategorized

The Greatest Obstacle in Creating Your Authoritative Business Book

Business leaders and entrepreneurs usually dream of writing their business books. As far as dreams go, that's a very achievable dream, yet many don't manage to turn it into reality because they treat it like a business process. Don't get me wrong… writing a book is a process alright, but it's not just bricks and… Continue reading The Greatest Obstacle in Creating Your Authoritative Business Book

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Micromanaging the Death of a Startup

I have been writing from a co-working space for some time now. Peopled by the usual suspects- freelancers, start-ups, small companies dreaming big- it’s an interesting place to work in with stories that could fill a notebook. Here’s one that I witnessed…and it’s a sobering tale of micro-managing and insecurity gone all wrong. On my… Continue reading Micromanaging the Death of a Startup

Email Follow Up Campaigns
Business Writing, Copywriting, The Write Journey

3 Steps to Creating Killer Email Follow-Up Campaigns

Planning to write email follow up campaigns to sell a product or service? The first thing is obvious: Each mail has to say something different. It definitely can’t be a variation of ‘buy now’. But what? The moon and the stars, gyan, share-an-article, industry update, stand-up comedy? All of these things can be done… Right… Continue reading 3 Steps to Creating Killer Email Follow-Up Campaigns