Business Writing, Copywriting, The Write Journey

How to Create Sticky Messages?

Every copywriter’s dream: a message so sticky that it resonates in the customers mind for years.

Think “I’m Lovin It”

or closer home, there’s the golden oldie- “ECE Bulb Laana”, or now

“Mentos: Dimag ki Batti Jala De”

Ever wondered what made only these ads stick like burr to your mind?

What made them play on in your head?

Well, Dan and Chip Heath distilled the ‘rules of stickiness’ into 6 principles in their¬† bestseller Made to Stick

sticky ideas (1)

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<h3>Share this Image On Your Site</h3><p><strong>Please include attribution to https://nishkawrites.com/ with this graphic.</strong><br /><br /><a href='https://wordpress.com/post/nishkawrites.com/565'><img src='//nishkawritesdotcom.files.wordpress.com/2018/02/sticky-ideas-1.png" alt="sticky ideas (1)" width="800" height="2000"' alt='# Copywriting Secrets: How To Create Sticky Images' border='0' /></a></p>

 

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